Archive
App Design
Cubric
INTRODUCTION
Since not only children, but also many adults love building LEGO sets, and nowadays, LEGO isn’t just a toy for kids but an art for everyone, Cubric is an app designed for LEGO enthusiasts, offering a platform to showcase their LEGO models and create immersive experiences. Users can not only exhibit their own LEGO sets but also share instructions and techniques, fostering a community that enhances people's interest in LEGO.
3 Months
DURATION
Solo Project
TEAM
ROLE
Art Directing
UX Research
Prototyping
UI Design
TOOLS
Figma
After Effects
Cinema 4D
Why Cubric?
Cubric offers people who love playing with LEGO the most special experience.
Users can have detailed information and utilize the 3D viewer, allowing them to observe the LEGO model with precision. By interacting with the screen, they can effortlessly move, rotate, and zoom in and out for a comprehensive exploration.
DETAILED INFORMATION
WITH 3 DIMENSION
Users have the capability to scan their physical LEGO models using the in-app camera, facilitating the conversion of these models into digital 3D objects. Additionally, this feature includes a function to automatically calculate the quantity and types of bricks used in the scanned model.
SCANNING
PHYSICAL LEGO MODEL
Enhancing the immersive and distinctive qualities of their 3D model is achievable for users through the deployment of various tools.
VISUAL EDITOR
Cubric promotes user collaboration, encouraging individuals to work together to enhance the LEGO building experience.
COLLABORATION
WITH OTHERS
For those aspiring to construct imaginative LEGO sets, Cubric encourages users to share instructions, providing helpful tips and techniques for a more enriching building experience.
INSTRUCTION VIDEO
Besides that, users can get how many and what type of bricks are used for this model so that they can prepare what they need.
CHECKING
THE AMOUNT OF BRICKS
_edited.png)
ICONOGRAPHY
Aligned with the app's visual identity, characterized by a 3D aesthetic, I crafted the majority of icons in a three-dimensional style. These icons were meticulously designed to harmonize with the brand's color palette and evoke a consistent visual theme and ambiance.
PROBLEM
While LEGO games offer endless possibilities for creativity, the gameplay experience itself might have limited replayability. Once a particular set is built or a game completed, some individuals may find themselves craving new challenges or experiences, which can result in the need for additional purchases.
The accumulation of LEGO sets over time can lead to storage challenges. As the collection grows, finding sufficient space to store and organize the bricks and sets can become a logistical issue. This may require additional investments in storage solutions or lead to cluttered living areas.
One of the primary drawbacks of LEGO games, including Bionicle, is their cost. LEGO sets, especially those tied to popular franchises, can be relatively expensive compared to other toys or games. This may limit accessibility for some individuals or families, particularly those on a tight budget.
USER RESEARCH
I conducted user research to understand individuals' experiences with building a LEGO set, capturing their emotions upon completing the set, and identifying any challenges encountered.
EXPERIENCE
PRINCIPLES
Based on the result of user research, I've made decisions to enhance the overall experience for potential users for a more enjoyable time when building a LEGO set.
Opportunity to Be Creative
Users desire to engage with a creative set of LEGO, allowing them to explore various styles and share their unique creations with others.
I created personas to gain insights into users' typical concerns while building a LEGO set, grounded in research and experience principles.
Understanding Users' Concern
Informed by user research, I created a user map to visually represent users' iterations and engagement within the app. This mapping aids in comprehending the entire user journey, starting from the initial process of seeking inspiration or posting a LEGO model, and extending through the various stages of the users' experience and feelings.
USER JOURNEY
INFORMATION
ARCHITECTURE
Based on the user journey, I reorganized the app's structure to create a simplified layout. The aim was to ensure users can effortlessly navigate the overall structure, promoting a straightforward and user-friendly experience.
Instead incorporating the 3D viewer and information on one page, I separated them into 2 pages and placed the preview image of the model with maximizing icon at right bottom.
Expanding Preview Page to Observe 3D Model
REFINEMENT 01
The original page presented a LEGO model view with a small ratio, making it challenging for users to discern details. To address this, I expanded the dimensions to full screen, facilitating a more user-friendly experience for editing and interacting with the LEGO set.
Simplifying Editing Page to Make It more Experiential and Functional
REFINEMENT 02
DESIGN SYSTEM
