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Brand Identity

Curva

INTRODUCTION

Curva stands as a virtual furniture brand with a strong focus on material sustainability and impeccable craftsmanship, specializing in not only general furnitures, but also exquisite seating furniture like couches and chairs. At the heart of Curva's vision lies the idea of delivering unparalleled comfort and warmth to our esteemed customers. Our mission is to create not just furniture pieces, but timeless companions that enrich lives and embrace sustainability.

4 Weeks

DURATION

Solo Project

TEAM

ROLE

Art Directing

Type Design

Researching

3D Modeling

Visual Design

TOOLS

Illustrator

Photoshop

InDesign

Cinema 4D

TYPEFACE

Users can preserve their precious memories of items and trips in the in-app gallery by adding photos, offering a more organized and storage-efficient alternative to the typical gallery app.

COLOR PALETTE

Curva's visual identity is carefully designed to embody its values of sustainability and comfort, with ashy organic green as the main color, representing eco-friendliness and a soothing ambiance. A vibrant greenish yellow serves as the secondary color, providing a delightful contrast and enhancing the brand's welcoming and warm vibe.

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